ARBOGAST LURES

The Fred Arbogast Company was founded in 1930 by a man whose first love was fishing. You might even say Fred lived, breathed and dreamed fishing. His interest in the sport began as a favorite hobby and grew to be the focus of a successful business.

Fred Arbogast's determination to outwit the finny tribe was born one day when he was twelve years old. He and his father rode by horse and buggy (for this was 1906) to a lake near Akron where they fished all day -- only to return empty-handed. Young Fred felt dejected, yet determined that he would learn al he could about this challenging and sometimes frustrating, sport of fishing. And, he did.

Fred's business philosophy was based onhis belief that one must be a fisherman to understand and respond to the needs of other fishermen. He designed each of his lures to solve specific fishing problems he personally encountered when fishing throughout the North American continent. As his company prospered and grew, Fred made a conscientious effort to hire people who were sincerely committed to the sport as he.