Anything but typical, the Storm Live Kickin' Shad is a soft body, lipless, segmented bait that runs with an authentic shad action that big fish unleash on. Designed with all the characteristics of Storm's Live and WildEye series baits, the Live Kickin' Shad's durable soft body has a holographic insert and lifelike WildEye, adding to its realism to track suspecting fish in. The Live Kickin' Shad's delicate outer layer of soft PVC material is reinforced with a mesh liner and durable hard inner core to withstand big hits, again and again. Rigged with a Black Nickel VMC treble hook.