Kevin Van Dam has thrown lots of lip-less crank baits, but as he puts it, "There's just something about the Strike King Diamond Shad that causes more strikes!" We figure it's the Diamond Shad's super-loud fish-attracting interior rattles, the lifelike 3-D eyes and the brilliant Premier finish that attracts as much attention from anglers as it does from fish awesome! Rattling lipless crankbait with super loud fish-attracting interior rattles.